Pine Vision Care PC
Effective date: May 19, 2026
This Privacy Policy explains how Pine Vision Care PC (“Pine Vision Care,” “we,” “us,” or “our”) collects, uses, and protects information when you visit pinevisioncare.com (the “Site”) or interact with our online services.
A note on medical information. This Privacy Policy covers information collected through our website. It does not govern protected health information (PHI) created or maintained as part of your care as a patient. The privacy of your medical records is described separately in our HIPAA Notice of Privacy Practices, which is available on this site and at our offices.
Information We Collect
Information you provide to us. When you contact us, request an appointment, complete a form or questionnaire (such as our Dry Eye or Neurolens quizzes), sign up for communications, or otherwise interact with the Site, we may collect your name, email address, phone number, and mailing address; appointment preferences and the location you wish to visit; insurance information you choose to share; and responses to questionnaires and any messages or information you submit.
Information collected automatically. When you use the Site, we and our service providers may automatically collect your IP address, browser type, device type, and operating system; pages viewed, links clicked, time spent, and referring website; approximate location derived from your IP address; and information collected through cookies and similar technologies.
Cookies and Tracking Technologies
We use cookies, pixels, tags, and similar technologies to operate the Site, remember your preferences, understand how the Site is used, and measure and improve our marketing. These technologies may be set by us or by third-party providers. Tools we use include website analytics and behavior tools (such as Microsoft Clarity and Google services) that help us understand how visitors use the Site, including heatmaps and session activity, and advertising and conversion tools (such as the Meta/Facebook pixel) that help us measure and improve advertising.
You can control cookies through your browser settings. Most browsers let you refuse or delete cookies; some content and features may not function properly if you do. Where required, we will request your consent for non-essential cookies.
How We Use Information
We use the information we collect to respond to your inquiries and schedule and manage appointments; provide, operate, and improve the Site and our services; communicate with you about appointments, services, and (where you have opted in) news and offers; verify insurance benefits when you ask us to; measure, understand, and improve our website and marketing; maintain the security of the Site and protect against fraud or misuse; and comply with our legal obligations.
How We Share Information
We do not sell your personal information. We may share information with service providers who perform functions on our behalf — such as website hosting, appointment scheduling and practice-management software, form and communication platforms, analytics, and advertising providers — who are permitted to use the information only to provide those services. We may also share information for legal reasons (to comply with applicable law, respond to lawful requests, or protect the rights, safety, and property of Pine Vision Care, our patients, or others); in connection with a business transaction such as a merger, acquisition, or sale of assets; and with your direction or consent.
Mobile and text messaging. No mobile information or text messaging opt-in data will be shared with third parties or affiliates for marketing or promotional purposes. If you opt in to receive text messages from us (such as appointment reminders and confirmations), your consent to those messages is not shared with or sold to any third party.
Third-Party Websites
The Site may link to third-party websites or services that we do not control. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party site you visit.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Data Retention
We retain information for as long as needed to fulfill the purposes described in this Policy, to comply with our legal obligations, resolve disputes, and enforce our agreements.
Your Choices and Rights
Marketing communications. You may opt out of marketing emails or texts at any time by using the unsubscribe link or reply instructions in those messages, or by contacting us.
Cookies. You can manage cookies through your browser settings as described above.
Access and updates. You may contact us to ask about the information we hold about you or to request corrections. Depending on where you live, you may have additional rights under applicable privacy laws; we will honor those rights as required by law.
Children’s Privacy
The Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the Site. If you believe a child has provided us information through the Site, please contact us and we will take appropriate steps to delete it.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the effective date above. Material changes will be reflected on this page.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact us at:
Pine Vision Care PC
1018 Pine Street, Philadelphia, PA 19107
3550 West Chester Pike, Newtown Square, PA 19073
Email: [email protected]
Phone: (215) 575-5198